Ahead of the start of the 2021/22 season, P&G laundry detergent brand Tide has partnered with the NFL on a fresh strand of its eco- focused efforts to encourage consumers to wash clothes in cold water. The blended cause and marketing campaign is built around incentivising football fans to enter a contest to win… Continue reading P&G’s Tide Activates NFL Partnership Prior To Kick-Off Via #TurnToCold Campaign
Tag: Household Appliances
DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating the spirit of the whole country (to sell sofas). Developed by agency krow, the activation aims to drive home the message that the whole country… Continue reading DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative
The start of March saw Leeds United FC sponsor Hisense launch a new content series called ‘United At Home’ offering fans a sneak peek behind-the-scenes at the club. The inaugural ‘FIFA Challenge’ video in the series is set a snowy Elland Road Stadium and features club stars Gjanni Alioski and Pascal Strujik who are… Continue reading Hisense & Leeds Team Up For ‘United At Home’ Behind-The-Scenes Content Series & Signed Shirt/Ball List Building Initiative
‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship
Global lifestyle brand, Kohler has become Manchester United’s first ever sleeve sponsor and is promoting the new partnership with a campaign called ‘We Are Kohler United’. Led by a spearhead partnership video called ‘We Are Kohler United’, The initial unveiling creative focuses on messaging based around joint values and positioning: including themes… Continue reading ‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship
LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
FC Barcelona partner Beko has released a unique competition and a new point-of-view film to enable fans to experience life walking in the football boots of Barca players. The #Time2Play film is shot from the players’ perspective and enables supporters to see first-hand what it’s like to be up close and personal Lionel Messi,… Continue reading FC Barca Partner Beko Launches #Time2Play Player Perspective Film & Fan Experience Contest
