Mid June saw Major League Soccer (MLS) and The Home Depot roll out a collaborative summer brand campaign which highlights the league’s multi-cultural stars and the home improvement company’s home appliance product innovation from LG Electronics. The digital campaign launch also celebrates the announcement of The Home Depot’s multi-year partnership extension with the league… Continue reading Multicultural Player Led MLS & Home Depot ‘Summer of Soccer’ Celebrates Partnership Extension
Tag: LG
LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
LG Electronics, an official partner of the England senior men’s team (and of Wembley Stadium connected by EE) is rolling out a new UK campaign, called ‘Live The Game’, ahead of the big summer of football. The above-the-line campaign, reported to be worth £5m, activates its partnership with The FA and primarily aims to launch… Continue reading LG Leverages FA Cup & England Sponsorship Via Gogglebox Style Spots Spearheading ‘Live The Game’ Campaign
Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign
Liverpool’s Steven Gerrard and Adam Lallana, supported by YouTube soccer stars the F2Freestylers, front LG’s pseudo-dramatic ‘Nano Cell Super Match’ campaign: a multi-channel commercial and competition led initiative which sees the footballers challenge one another in a match of accuracy and strategy. The campaign, which promotes the launch of LG’s new Nano Cell TV… Continue reading Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign
NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
A series of new TV spots featuring college hoops’ team mascots, supported by game-related social media content, showcase appliance innovations in a new LG ‘Life’s Not Perfect. Life’s Good’ campaign launching during March Madness. The white goods brand is using its NCAA rights around the Division 1 Men’s University Basketball championship to show off… Continue reading NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
Domestic appliance brand Beko rolled out a new campaign – #JoinOurTeam – activating its FC Barcelona sponsorship led by a TV spot celebrating team spirit The commercial stars some of FC Barca’s star players – including Lionel Messi, Neymar Jr, Gerard Piqué, Luis Suárez and Andrés Iniesta – working together, both on the pitch… Continue reading Global FC Barca/Beko ‘Team Spirit Drives Change’ Rolls Out For El Clasico
