Tag: F2Freestylers

Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience

Unibet’s strategy for leveraging UEFA Euro 2016 was a content led, YouTube focused approach in the form of a campaign called #LuckIsNoCoincidence.   The intent behind the campaign strategy was to wrong-foot the opposition to achieve a competitive advantage by turning conventional betting marketing on its head   While its competitors invested heavily in major… Continue reading Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience

Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign

Liverpool’s Steven Gerrard and Adam Lallana, supported by YouTube soccer stars the F2Freestylers, front LG’s pseudo-dramatic ‘Nano Cell Super Match’ campaign: a multi-channel commercial and competition led initiative which sees the footballers challenge one another in a match of accuracy and strategy.   The campaign, which promotes the launch of LG’s new Nano Cell TV… Continue reading Liverpool’s Gerrard & Lallana Top Viral Charts In LG’s US ‘Nano Cell Super Match’ Campaign