Unibet’s strategy for leveraging UEFA Euro 2016 was a content led, YouTube focused approach in the form of a campaign called #LuckIsNoCoincidence. The intent behind the campaign strategy was to wrong-foot the opposition to achieve a competitive advantage by turning conventional betting marketing on its head While its competitors invested heavily in major… Continue reading Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience
