A new DFS ‘Ordinary People’ campaign leveraging its partnership with Team GB launched in mid-June which brought together two sides of the British spirit: honouring its athletes and celebrating the spirit of the whole country (to sell sofas). Developed by agency krow, the activation aims to drive home the message that the whole country… Continue reading DFS Activates Team GB Tie-Up By Celebrating British Spirit Ahead of Tokyo 2020 With ‘Ordinary People’
Tag: Triathlon
Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films
Volvo Car UK unveiled Tokyo 2020 hopefuls and elite UK triathletes Lauren Steadman and John McAvoy as ambassadors ahead of Tokyo 2020 with a pair of endorser fronted short films. The pair of new ambassadors build on Volvo’s official vehicle partnership British Triathlon and the automotive brand leverages the tie up by rolling out… Continue reading Volvo UK Activates British Triathlon Partnership Ahead Of Tokyo 20202 With Twin Ambassador Films
Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
Running shoe brand On’s September campaign acts as a call to arms stating that women shouldn’t have to sacrifice their sport or their family. The campaign is spearheaded by a hero film featuring Swiss triathlete and Olympic gold medallist Nicola Spirig who states “An athlete or a mother. You shouldn’t have to choose”. … Continue reading Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
