The National Hockey League’s Minnesota Wild launched a new campaign, called ‘This Is Our Ice’, which kick-starts a new franchise tradition: inviting fans from across the state to bring their own water (from local lakes, ponds and streams) to create the team’s ice surface for the new season. The initiative aims to bring… Continue reading Minnesota Wild Launch New Season #ThisIsOurIce Tradition Of Fan-Created Playing Surface
Tag: Minnesota Wild
NHL’s Minnesota Wild Is First US Team To Use Snapchat Spectacles For Team/Fan Social Sharing
November saw the Minnesota Wild become the first NHL team to use wi-fi-enabled Snapchat Spectacles to give fans a new behind-the-scenes view on the team. The Wild teamed up with ad agency Space 150 to bring this fresh approach to first-person social sharing to life for hockey fans on the day of a game against… Continue reading NHL’s Minnesota Wild Is First US Team To Use Snapchat Spectacles For Team/Fan Social Sharing