Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Tag: All England Lawn Tennis & Croquet Club
AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo
The All England Lawn Tennis Club (AELTC) teamed up with agency McCann London to launch its annual promotional campaign for The Championships called ‘Always Like Never Before’ featuring a historic series of incredible ‘like never before’ Wimbledon moments. Rolling out from 12 June and spearheaded by an inspirational trailer, the campaign spans digital, social,… Continue reading AELTC ‘Always Like Never Before’ Celebrates Historic Moments In The Championships 2023 Promo
Evian’s Real Time Ball Hunt Wimbledon Ticket Giveaway
This short, Maria Sharapova fronted teaser webfilm, promotes the Wimbledon official water brand’s new tournament ticket giveaway – which is a digital hunt for pink tennis balls. Rolled out the weekend before the championships starts, an online Evian ball boy is posting daily clues between 22 June and 25 June on Twitter and… Continue reading Evian’s Real Time Ball Hunt Wimbledon Ticket Giveaway
