Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Tag: Official Mobility Partner
Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
Toyota, the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, sought to bring to life its brand mission to ‘seek to push people farther – past their finish line, past their impossible’ through a pair of winter sports film series featuring athlete ambassadors from Team Toyota to leverage Beijing… Continue reading Toyota Activates Beijing’22 Via Winter Sports ‘Start Your Impossible’ & ‘From The Start’ Films Series
US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing. With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship
Toyota Motor Europe has signed on as a new sponsor of Special Olympics in late 2019 and celebrated the fresh tie-up in Spring 2020 through a new campaign called ‘All Dreams Are Equal’. The integrated activation which spans images and video is running across both sponsor and rights holder online channels and is spearheaded… Continue reading Toyota ‘All Dreams Are Equal’ & ‘Ella’ Spot (By LDV United) Activates Special Olympics Sponsorship
