Canadian grocery giant Empire – the parent company of Sobeys, IGA and Safeway – leveraged its status as an official partner of the Canadian Olympic Committee (COC) in January with an integrated Winter sports extension of its ‘Feed The Dream’ initiative. Launched a month ahead of the Beijing 2022 Winter Olympics, which begin on… Continue reading Canadian Grocery Giant Empire Leverages COC Sponsorship Via Winter Olympic Extension of ‘Feed The Dream’ Activation
Tag: Canadian Winter Olympic Team
Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
To generate excitement and anticipation in Canada for the all important Winter Olympic ice hockey tournament, Nike rolled out an epic commercial to front its ‘All Ice Is Home Ice’ campaign. The impressive creative combines with a powerful message as the campaign aims to connecting with Canadian customers by leveraging the one theme that… Continue reading Nike Canada #AllIceIsHomeIce Olympic Ice Hockey Ambush
