In a shake-up of both its seasonal and creative ad strategy, this autumn sees the National Collegiate Athletic Association (NCAA) has released a new series of commercials featuring celebrities to drive interest in the new football season Previously, the NCAA has historically used its college basketball Final Four showpiece tournament to launch its new… Continue reading NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
Tag: New Approach
Liverpool Pioneer New Approach Fan Engagement, Cause & Partner Activation
Liverpool FC is one of the Premier League clubs spearheading a fresh strategic commercial partnerships approach and applying innovative tactics to sponsorships and fan engagement. With all EPL clubs seeing growth in broadcast revenue and a major shift in technology platforms and data collection and analysis, Liverpool is one of the clubs leading the… Continue reading Liverpool Pioneer New Approach Fan Engagement, Cause & Partner Activation
