After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Tag: Refresh
MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website
On 1 April Major League Soccer (MLS) began to build buzz and excitement ahead of its new season, which will kick-off on 16 April, with a fresh iteration of its ongoing ‘Our Soccer’ campaign and the launch of a new website for desktop and mobile. The hero spot, called ‘Our Soccer: Ready for It’ focuses… Continue reading MLS Builds Buzz Ahead Of 26th Season Kick-Off With New ‘Our Soccer’ Spot & Refreshed Website
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Major League Lacrosse (MLL) launched an identity rebrand across its assets – including its logo, website, social media, the draft, player videos and its umbrella creative approach – in order to reposition and become faster, more aggressive, innovative and more player focused. The new logo, which aims to reflect the young, intense, and bold… Continue reading Major League Lacrosse Rebrands Identity To Be Faster, More Aggressive, Innovative & Player Focused.
Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies
With Australia’s cricket season under way, the country’s governing body and its partners have launched a wave of marketing to reconnect fans to the sport following last year’s ball tampering debacle. In an effort to move on from the scandal, Cricket Australia, plus its official kit supplier ASICS and broadcast partner Fox have all… Continue reading Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
AFL ‘You Make The Game’ Aims For League-Wide Reboot
The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal. After the Essendon/ASADA debacle, declining attendances and a sense of supporter disenchantment, the league’s latest marketing initiative aims to bring the fan-focused, feel-good factor back to the… Continue reading AFL ‘You Make The Game’ Aims For League-Wide Reboot
AT&T Better Network Launch Via NCAA’s March Madness
The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ as it axes the brand’s long running ‘It’s Not Complicated’ tagline for ‘Better Network’. Since 2012 the behemoth telco’s creative has been based around cute… Continue reading AT&T Better Network Launch Via NCAA’s March Madness
