Tag Archives: Disaster Recovery

Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies

Cricket Australia & Partners Seek To Re-Engage Fans After Scandal > 5 Campaign Case Studies

With Australia’s cricket season under way, the country’s governing body and its partners have launched a wave of marketing to reconnect fans to the sport following last year’s ball >>
Posted by j.edwards No Comments
AFL ‘You Make The Game’ Aims For League-Wide Reboot AFL ‘You Make The Game’ Aims For League-Wide Reboot

AFL ‘You Make The Game’ Aims For League-Wide Reboot

The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal.   After >>
Posted by j.edwards No Comments
Bauer Hockey Adapts Work To Own The Lock Out Moment Bauer Hockey Adapts Work To Own The Lock Out Moment

Bauer Hockey Adapts Work To Own The Lock Out Moment

Bauer’s low latency approach to its ‘Own The Moment’ hockey campaign, saw a marketing team flexible enough to adapt to changing circumstances – the NHL lockout – and rapidly >>
Posted by j.edwards No Comments
NHL’s Fan Apology Letter In N. American Newspaper Ads NHL’s Fan Apology Letter In N. American Newspaper Ads

NHL’s Fan Apology Letter In N. American Newspaper Ads

It may not be cutting edge, original or high-tech, but perhaps the most transparent and honest approach to offering a genuine apology is the old fashioned letter. At least >>
Posted by j.edwards No Comments
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign

  Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s >>
Posted by j.edwards No Comments
Molsen Canadian’s Hockey Champs Mobile Wake Up Call Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Molsen Canadian’s Hockey Champs Mobile Wake Up Call

Now that the lockout is over, Molson Canadian (the official and exclusive beer brand of the NHL) is back running regular NHL activation such as its ‘Pro For A >>
Posted by j.edwards No Comments