Three weeks ahead of the first service at Wimbledon 2019, the tournament’s official automotive partner Jaguar leveraged its right through the launch of the world-first ‘Ace Pace Wimbledon Edition App’ which measures fans’ serves using smart phone technology as they compete to win Wimbledon tickets. The app, which is a leading edge strand in… Continue reading Jaguar Integrated Wimbledon Sponsorship Led By Serve Sim App Ticket Contest & UK Digital OOH
Tag: Brand Space
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
