To build awareness of and excitement around the 2018 Draft the NFL has launched a spoof spot recreating the intro sequence off the classic 1980s television show Dallas to promote the first time the city has hosted the event. The stars of this digital and social short have switched from JR, Bobby, Sue Ellen,… Continue reading Dallas Does The Draft As NFL Promo Jumps On The Retro Trend And Mimics Classic 80s TV Intro
Tag: Dallas
AT&T Better Network Launch Via NCAA’s March Madness
The US telecoms giant is using its NCAA rights to roll out a fresh marketing approach that sees AT&T swap its long running ‘precocious kids’ creative for ‘nerdy engineers’ as it axes the brand’s long running ‘It’s Not Complicated’ tagline for ‘Better Network’. Since 2012 the behemoth telco’s creative has been based around cute… Continue reading AT&T Better Network Launch Via NCAA’s March Madness
Blossom Hill Sponsors Channel 5’s Dallas Return
Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a £2.2 million autumn push behind the brand. As part of the deal, which was developed by Carat, Blossom Hill will be the headline sponsor of… Continue reading Blossom Hill Sponsors Channel 5’s Dallas Return
