Ahead of the start of the 2022 tournament, the Australian Open (AO) entered the metaverse by launching 6,776 ‘AO Art Ball’ NFTs – enabling fans and collectors to purchase a virtual piece of an AO tennis court surface. The digital minting of the ‘AO Art Ball’ collection linked the NFTs to live match data… Continue reading Australian Open Enters Metaverse With Electronic Line Calling Linked ‘Art Ball NFT Collection’
Tag: Tournament
Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’
ABInBev brand Pony Malta has created and backed Colombia’s first professional women’s eSports team ‘She Gaming’ consisting of some of the best female gamers in the country who will compete at a national level. The initial line-up includes María Camila Villafañe, Karen Meliza Varón, Helen Rodriguez, Natalia Galvis, and Sundara Moreno. The initiative… Continue reading Pony Malta Launches Colombia’s First Women’s Professional eSports Team ‘She Gaming’
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
Mid-April saw UK mobile telco EE launch a campaign leveraging its sponsorship of Wembley Stadium which offered fans a chance to go head-to-head with famous faces from the football and entertainment worlds at the brand’s world’s first ‘5G AR Foosball Tournament’ EE will host a 5G-powered augmented reality foosball tournament at Wembley Stadium at… Continue reading EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign
The latest campaign for Tiger Beer’s long-running ‘Tiger Street Football’ kicked off in Vietnam with a campaign fronted by former Manchester United star Rio Ferdinand. The Southeast Asian football festival and marketing initiative sees England and United centre back Ferdinand front an initiative that aims to give unknown street football talent a stage to… Continue reading Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign
2018 Tiger Beer Street Football Five-A-Side Tournament Campaign Launched In Cambodia
January saw the campaign launch for the 2018 Tiger Beer Street Football Festival: Cambodia’s largest outdoor sporting event. The 6th annual version of the tournament revolves around 5-a-side matches played in caged pitches and offers more than $50,000 in prize money. This national competition spans eight provinces and former Manchester United star and… Continue reading 2018 Tiger Beer Street Football Five-A-Side Tournament Campaign Launched In Cambodia
Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience. A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
NCAA March Madness > A Surprisingly Big Property With Surprisingly Eclectic Sponsors
When it comes to attracting sponsors and ad dollars, the March Madness tournament is arguably the USA’s second biggest sports property (after the Super Bowl). While the final buzzer-beating game attracted just 18 million TV viewers (a 37% fall from last year after switching to cable-only) and associated 30-second spots cost just $1.5m (compared… Continue reading NCAA March Madness > A Surprisingly Big Property With Surprisingly Eclectic Sponsors
