When it comes to attracting sponsors and ad dollars, the March Madness tournament is arguably the USA’s second biggest sports property (after the Super Bowl). While the final buzzer-beating game attracted just 18 million TV viewers (a 37% fall from last year after switching to cable-only) and associated 30-second spots cost just $1.5m (compared… Continue reading NCAA March Madness > A Surprisingly Big Property With Surprisingly Eclectic Sponsors
