The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
Tag: Landor
Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
In October Tennis Australia unveiled a new dynamic brand identity for its flagship event – the Australian Open. Developed with brand consultant and design agency Landor Australia, the new tournament identity aims not just to reinforce the Australian Open’s ‘reputation for delivering worlds class experiences to fans and players’, but also to enhance its… Continue reading Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh