The North Face is not an official Beijing 2022 and as such had to temporarily shutter its store in Genting Ski Resort for the duration of the Beijing 2022 Winter Olympics and Paralympics, but still found an imaginative way to leverage the event by opening the world’s coldest pop-up store. Setting out to celebrate… Continue reading The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai
Tag: Store
Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
The German sportswear brand created a Puma Endorphin Store which prescribed shoppers exercises while also promoting its new LQD CELL trainer. The initiative, which opened in the Protein Studio in Shoreditch, was created in partnership with Virtue (Vice’s creative agency). The idea and the pitch to visitors to the shop is to swap… Continue reading Puma Pop-Up ‘Endorphin Store’ Prescribes Exercise & LQD Cell Trainers
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
