The Australian Football League (AFL) celebrates the launch of its 2016 Toyota AFL Premiership Season with new creative running under its existing ‘You Make The Game’ platform. Led by a fresh TV spot, developed in harness with agency Cummins & Partners Melbourne, the push champions the role of fans in developing the AFL through… Continue reading AFL’s New Season Fan-Focused ‘You Make The Game’ TV -Led Campaign
Tag: #YouMakeTheGame
AFL ‘You Make The Game’ Aims For League-Wide Reboot
The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal. After the Essendon/ASADA debacle, declining attendances and a sense of supporter disenchantment, the league’s latest marketing initiative aims to bring the fan-focused, feel-good factor back to the… Continue reading AFL ‘You Make The Game’ Aims For League-Wide Reboot
