The new ‘You Make The Game’ campaign is the centrepiece of the AFL’s attempt to win back fan support and trust after two seasons overshadowed by scandal. After the Essendon/ASADA debacle, declining attendances and a sense of supporter disenchantment, the league’s latest marketing initiative aims to bring the fan-focused, feel-good factor back to the… Continue reading AFL ‘You Make The Game’ Aims For League-Wide Reboot
