After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Tag: Uncommon Creative Studio
Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend
Back in 1984 Nike signed an athlete ambassador deal with a young college player called Michael Jordan in a move that seismically shifted the sportswear space’s landscape and, in the year of His Airness’ 60th birthday the resulting Jordan Brand leveraged one of basketball’s biggest tentpole moments – 2023 NBA All-Star Weekend – to celebrate… Continue reading Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend
