On 8 November UEFA partner Sony Interactive Entertainment released new TV ident creative – commercial break-bumpers – to run during UEFA Champions League broadcasts featuring some of PlayStation’s most famous franchise game characters in a spot where the worlds of football and gaming collide. The activation, which aims to celebrate fans’ shared passion of… Continue reading PlayStation Gaming Icons Join UEFA Champions League Action In ‘Play Has No Limits’
Tag: Sony Playstation
ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
ATP Media linked up with partner Sony Playstation and IT and consulting outfit Infosys to offer fans a virtual reality tennis experience in the Fanzone at the Barclays ATP World Tour Finals at London’s O2 arena. Using PlayStation’s new VR headset, the fan experience features a blend of real court images, live TV match coverage, augmented… Continue reading ATP, Playstation & Infosys Partner On World Tour Finals O2 Fanzone VR Experience
Vine Baseball Cards Front Playstation MLB13 The Show
Market leading baseball game, Sony Playstation’s MLB 13: The Show, ran an Opening Day campaign for its latest new season edition that modernised a classic baseball collecting tradition by introducing Vine-powered baseball cards. This Twitter/Vine campaign, positioned as a tribute to some of the game’s most famous ‘influencers’ and successful ‘players’, saw The Show… Continue reading Vine Baseball Cards Front Playstation MLB13 The Show
Playstation & Punchdrunk: Game Launch Experience
Punchdrunk teamed up with Playstation 3 for an experiment in immersive gaming theatre under the Waterloo Station Arches. Immersive theatre company Punchdrunk was recruited by Sony Playstation to devise an interactive, immersive theatrical spectacle for the launch of new game Resistance 3. The objective was to promote the new game release, but also… Continue reading Playstation & Punchdrunk: Game Launch Experience
