LG Electronics, a global ICC partner, kicked off its Cricket World Cup 2015 activation with a campaign called the ‘LG 100 Greatest Fans’ competition-led campaign. Crickets fans across the world were incentivised to show their own love of the game by upload their own cricket stories in the form of photos, videos and messages… Continue reading LG’s Global ‘100 Greatest Fans’ Story-Led Campaign Activates ICC World Cup
