Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Tag: FIS
Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt
One F1 car took on a forward pack of eight rugby players in a scrum stunt to promote Bath Rugby’s new partnership with Red Bull. The face-off saw Red Bull Racing’s the double title-winning RB8 F1 car take on 900kg of human muscle at Bath’s Farleigh House training ground. Three-time grand prix winner… Continue reading Red Bull F1 & Bath Rugby Face Off In An ‘Car’ Vs ‘Forwards’ Scrum Stunt
Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Audi is leveraging its rights as the headline sponsor of the FIS Ski World Cup with a new initiative to film and digitally map all the best ski slopes of the world called ‘Slopedia’. Essentially this is a web and app platform, by Stockholm-based Åkestam Holst for Audi, that aims to enable skiers all around the… Continue reading Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
