Audi is leveraging its rights as the headline sponsor of the FIS Ski World Cup with a new initiative to film and digitally map all the best ski slopes of the world called ‘Slopedia’. Essentially this is a web and app platform, by Stockholm-based Åkestam Holst for Audi, that aims to enable skiers all around the… Continue reading Audi’s Slopedia 3D Ski Maps Leverage FIS Sponsorship
Tag: 3D Mapping
Adidas All Blacks RWC 2011 3D Fan Mosaic Projection
Perhaps the most compelling element of adidas’ multi-faceted Rugby World Cup 2011 campaign promoting its partnership with the All Blacks is this ‘All As One / Stand In Black’ video projection on the eve of the tournament final. The outdoor ambient event was screened on the rear wall of Auckland’s St James Theatre.… Continue reading Adidas All Blacks RWC 2011 3D Fan Mosaic Projection
What If Parker Backs Rink At Natural History Museum?
UK pen giant Parker is activating around its Natural History Museum Ice Rink sponsorship this winter with an integrated campaign that includes Write Big – an online competition offering two people the chance to win a prize of a trip to New York’s Museum Of Arts and Design. Parker will invite the winner… Continue reading What If Parker Backs Rink At Natural History Museum?
