Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Category: Skiing
Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
