With a blend of eSport, a hand sanitizer cause initiative and individual rider efforts, Team Ineos has sought to keep the profile of the team and its sponsors high in the absence of any action on the actual road. A key strand of the strategy saw Team Ineos link up with Zwift to create… Continue reading Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project
