With a blend of eSport, a hand sanitizer cause initiative and individual rider efforts, Team Ineos has sought to keep the profile of the team and its sponsors high in the absence of any action on the actual road. A key strand of the strategy saw Team Ineos link up with Zwift to create… Continue reading Team Ineos & Zwift eRace Offers Fan Engagement & Partner Value & Fronts #HandOn Sanitizer Project
Tag: Team Ineos
Goodbye/Hello As Team Sky Says ‘Thank You Sky’ & Rolls Out Team Ineos Rebrand Campaign
Over a 48 hour period, professional cycling’s dominant team bid farewell to its former title sponsor Sky with a ‘Thank You’ spot and then welcomed its new owner Ineos by launching a rebranding campaign. After an incredible 10-season journey, the team declared its pride in racing as Team Sky for a decade with a… Continue reading Goodbye/Hello As Team Sky Says ‘Thank You Sky’ & Rolls Out Team Ineos Rebrand Campaign
