Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown

The start of August, ahead of the Paralympics, saw Swiss sportswear brand On launched its latest feature length film called ‘Untethered’ starring a standout athlete/adventurer focusing on Paralympian David Brown and his mentor Jerome Avery.   The 21-minute documentary shine the spotlight on the world’s fastest blind sprinter David Brown: a 28-year-old US Paralympian and… Continue reading Swiss Sports Brand On’s ‘Untethered’ Film About ‘World’s Fastest Blind Sprinter’ David Brown

The Hartford Celebrates ‘Will To Prevail’ & Team USA With Launch Of Paralympic Winter Games Campaign

Early December saw USA Paralympics partner The Hartford launch its PyeongChang 2018 Winter Olympics campaign called ‘The Will To Prevail’.   The Hartford, which is a founding partner of US Paralympics, has been the Official Disability Insurance Sponsor of US Paralympics for two decades and its activation is fronted by a five strong team of… Continue reading The Hartford Celebrates ‘Will To Prevail’ & Team USA With Launch Of Paralympic Winter Games Campaign

US Olympic/Paralympic Partner Milk Life Launches #TeamMilk Film & Skier Bowman TV Spot

The Milk Processor Education Program (MilkPEP), an official US Olympic Team partner, has launched its campaign for PyeongChang 2018 spearhead by a TV commercial starring freestyle skier Maddie Bowman.   MilkPEP, which is funded by the nation’s milk companies, runs the activation under its ongoing ‘Milk :Life’ campaign subrand and the debut spot sees gold… Continue reading US Olympic/Paralympic Partner Milk Life Launches #TeamMilk Film & Skier Bowman TV Spot