The official ice cream of Wimbledon 2016 is activating its rights to the tennis tournament with a £2.5m #LoseYourself campaign that turns the lens away from the on-court action towards the fans in the crowd. The brand is working with renown street photographer Adam Katz Sinding on an image-led campaign capturing tennis lovers at… Continue reading Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
Tag: Bus Stop
FC Barca Fans ‘Bus Stop Street Stunt Experience’
The latest strand of the ongoing ‘Barça Fans Project’ was an ingenious surprise fan experience that began at what seemed an unlikely, unglamorous place – a local bus stop. For members of the public quietly minding their own business whilst waiting for a bus in the Hospital de Llobregat area of Barcelona The… Continue reading FC Barca Fans ‘Bus Stop Street Stunt Experience’
