Pimm’s is a drink that has long been associated with British summer sports, particularly Wimbledon, but this year sees the drinks brand finally become official partners with the world’s top tennis tournament: a status it is celebrating with an integrated, multi-platform campaign on- and off-site and across its social platforms. The British drinks brand’s… Continue reading Pimm’s 1st Wimbledon Tie-Up Activated Via On-Site Bars, Pop-Ups, Social, Online Video & A Popsicle Partnership
Tag: Selfridges
Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
The official ice cream of Wimbledon 2016 is activating its rights to the tennis tournament with a £2.5m #LoseYourself campaign that turns the lens away from the on-court action towards the fans in the crowd. The brand is working with renown street photographer Adam Katz Sinding on an image-led campaign capturing tennis lovers at… Continue reading Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds
