The official ice cream of Wimbledon 2016 is activating its rights to the tennis tournament with a £2.5m #LoseYourself campaign that turns the lens away from the on-court action towards the fans in the crowd. The brand is working with renown street photographer Adam Katz Sinding on an image-led campaign capturing tennis lovers at… Continue reading Häagen-Dazs #LoseYourself Wimbledon Activation Turns Attention From Courts To Crowds