OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’

OKX and Manchester City Launch Avatar Campaign

Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’.   The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’

A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer

The launch campaign for EA Sport’s FIFA 23 – the final version of its world-leading football game to be developed in harness with the game’s global governing body – featuring an unbeatable team of soccer superstars including Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish and Chloe Kelly.   Created… Continue reading A Team Of Soccer Superstars Front EA Sports FIFA 23 ‘The World’s Game’ Launch Trailer

Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets

Cryptocurrency platform OKX activated its new status as the Official Training Kit Partner of Manchester City FC for the 2022/2023 season with an integrated on- and offline campaign built around using real footage and CGI to turn City players into signature OKX cyber-punks in a mural led tie-up with street artist Akse P19 and Global… Continue reading Man City FC Training Kit Partner OKX’s Murals & Digital Ads Cyber-Punk Manchester Streets

Sports Direct’s Star Studded Spot Seeks To Inspires The UK To ‘Go All Out’ This Christmas

Sports Direct’s star-studded, action-packed Christmas campaign features a powerful team of athlete ambassadors – including Jack Grealish, Emma Raducanu and Jessica Ennis-Hill – in a high-energy rallying call for viewers to get out and play whatever the weather.   Launched on 4 November, the retailer’s 2021 festive campaign aims to encourage viewers to get off… Continue reading Sports Direct’s Star Studded Spot Seeks To Inspires The UK To ‘Go All Out’ This Christmas

Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’

Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’   The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’