Lounging around isn’t usually something that thought leaders and early adopters make their annual South By Southwest (SXSW) pilgrimage for, but this year’s festival saw some amazing activations in sponsor lounges. From recharging at The Esurance ‘Fuel Lounge’ and learning about new tech at the AT&T ‘Digital Life Lounge’, sharing ideas in 3M’s ‘Idea… Continue reading #EatTheTweet: Oreo’s SXSW 3D ‘Trending/Vending Lounge’
Tag: South By Southwest 2014
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
