Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
Tag: Cadbury Dairy Milk
Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Ahead of the start of the 2023 Bledisloe Cup (in late July) and the 2023 Rugby World Cup (in early September), confectionary giant Cadbury rolled out a sentimental brand campaign leveraging its tie-up with Rugby Australia. Developed with agency Ogilvy, produced by Good Oil and with media handled by Wavemaker, the campaign’s anchor ad… Continue reading Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
As Indian fan excitement rises at the start of the new cricket season and the Indian Premier League (IPL), Cadbury Dairy Milk partnered with Mumbai Cricket Association (MCA) and agency Ogilvy India to celebrate and support the often unnoticed heroes of the league – the ground staff. For the 2022 season, the Mondelez International… Continue reading Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket
Cadbury updated its 1993 Indian ‘Cadbury Cricket’ advert for a gender-reversed 2021 commercial called #GoodLuckGirls celebrating female cricketers and promoting Dairy Milk. Working with agency Ogilvy India, the Mondelez-owned brand reimagined one of the most famous Indian ads (in which a girl dances on a cricket pitch to celebrate her boyfriend’s century) for a… Continue reading Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket
