Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket.   The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes

Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket

September saw Coca-Cola owned Indian cola brand Thums Up roll out an integrated campaign leveraging its rights around the ICC Men’s T20 World Cup in Australia which featured bowler Jasprit Bumrah and titled #WicketSeCricket.   Conceptualised by creative agency Ogilvy India, the Indian campaign revolves around Thums Up’s ‘Stump Cam’ initiative through which the soft drinks… Continue reading Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket

Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket

Cadbury updated its 1993 Indian ‘Cadbury Cricket’ advert for a gender-reversed 2021 commercial called #GoodLuckGirls celebrating female cricketers and promoting Dairy Milk.   Working with agency Ogilvy India, the Mondelez-owned brand reimagined one of the most famous Indian ads (in which a girl dances on a cricket pitch to celebrate her boyfriend’s century) for a… Continue reading Cadbury India Reimagines 90s Ad Into Contemporary Cricket Spot Championing Women’s Cricket

Coca-Cola’s ‘Thums Up’ Brand Celebrates 100 Years Of Indian In The Olympics Via #PalatDe

Ahead of the 23 July start of the Tokyo 2020 Olympics, Coca-Cola’s India cola brand Thums Up launched a campaign called ‘Toofan Wahi Jo Sab #PalatDe’ in celebration of India’s 100th-year participating in the Games.   The campaign, created by agency Ogilvy India (North) and leveraging parent company Coca-Cola’s long-running IOC relationship as a worldwide Olympic… Continue reading Coca-Cola’s ‘Thums Up’ Brand Celebrates 100 Years Of Indian In The Olympics Via #PalatDe

India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’

The Government of India rolled out an awareness message for the country in its battle against coronavirus in the form of a film fronted by Indian cricketers’ emphasising the importance of wearing masks.   Working with the BCCI, ‘Mask Force’ sees an impressive line-up of cricket stars speak from their own houses about the importance… Continue reading India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’

Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup

Star Sports continues to market its broadcast rights around the 2019 ICC Cricket World Cup and leverage Indian cricket fever wioith a new spot that links the tournament to father’s Day ahead of the crunch match between India and Pakistan.   The commercial, which debuted a week ahead of the much anticipated India-Pakistan One Day… Continue reading Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup

Star Sports’ World Cup ‘Cricket Ka Crown’ Promo Portrays ICC Trophy As Cricket’s Crown

Early April saw Indian broadcast behemoth Star Sports begin to get fans ready for the for the upcoming ICC Cricket World Cup 2019 with a promotional campaign set to the ‘Le Jaayenge’ tune and which positions the tournament’s trophy as the ‘Crown Of Cricket’.   The multi-platform campaign, conceptualised by Ogilvy India, revolves around a… Continue reading Star Sports’ World Cup ‘Cricket Ka Crown’ Promo Portrays ICC Trophy As Cricket’s Crown