March 2021 saw Paris Saint-Germain (PSG) launch a season ticket campaign for the 2022/23 season targeting Parisian fans by honouring the supporter voices which resonate around the Parc des Princes and make PSG shine. Titled ‘Les Voix du Parc / The Voices Of the Parc’, the 2022/23 season ticket campaign celebrated the return of… Continue reading PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season
Tag: Paris Saint-Germain
Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
On the morning of 28 September, hours ahead of the Champions League match between Paris Saint-Germain FC (PSG) and Manchester City FC, UEFA partner Adidas and the brand’s super star soccer ambassador Lionel Messi partnered on a campaign celebrating the sport which saw thousands of exclusive branded football dropped across the Ile-de-France region. The… Continue reading Adidas & Lionel Messi leverage UCL Via Paris Ball Drop Campaign To Inspire The Next Generation
Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop. The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’
Two months ahead of the final fixtures in the 2020-2021 Ligue 1 Uber Eats season, Paris Saint-Germain teamed up with LaFourmi agency to launch the club’s new 2021-2022 season ticket subscription campaign with the importance of fans in the creative spotlight. The multi-channel campaign, called ‘Everything Is Better/Stronger/More Beautiful With You’. The integrated… Continue reading PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’
‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Accor Live Limitless (ALL) leveraged its shirt sponsorship with of French football heavyweight Paris Saint-Germain (PSG) at the start of the year with a new activation which offered loyalty programme members and PSG fans a chance to scoop a special experience with the stars of the Ile-de-France club. Led by a digital video, the… Continue reading ‘Accor Live Limitless’ & PSG Invite Members To Sign-Up For Player ‘Limitless Challenges’ Contest
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Jordan Films & Gift Boxes Activate First, Fashion-Led Football Club Partnership With PSG
Nike’s sub-brand Jordan activated around its first ever football deal with French super team Paris Saint-Germain (PSG) with an integrated, fashion-focused campaign – led by a video series, influencers and a goodie box giveaway – that aims to position the club as the world’s trendiest team. The new tie-up, which marks the first time… Continue reading Jordan Films & Gift Boxes Activate First, Fashion-Led Football Club Partnership With PSG
Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day
What does an international airline do when the two biggest football club s in its sponsorship portfolio play against one another on Valentine’s Day? The answer is ‘share the love’ in the air and on the ground. 14 February saw long-time European football super heavyweight Real Madrid CF take on young pretender to… Continue reading Emirates Runway Stunt Shares The Love For Real Madrid v Paris Saint-Germain On Valentine’s Day
Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Mid April saw Emirates activate its sponsorship of Paris Saint-Germain with an innovative social media fuelled scavenger hunt across Paris aimed at bring fans closer to their favourite players. This blended digital/physical initiative saw the airline offer PSG fans a unique footballing experience. Three football supporter and social media influencers were selected by… Continue reading Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
