PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season

March 2021 saw Paris Saint-Germain (PSG) launch a season ticket campaign for the 2022/23 season targeting Parisian fans by honouring the supporter voices which resonate around the Parc des Princes and make PSG shine.   Titled ‘Les Voix du Parc / The Voices Of the Parc’, the 2022/23 season ticket campaign celebrated the return of… Continue reading PSG Launch ‘The Voice Of The Park’ Season Ticket Subscription Campaign For 2022/23 Season

PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’

Two months ahead of the final fixtures in the 2020-2021 Ligue 1 Uber Eats season, Paris Saint-Germain teamed up with LaFourmi agency to launch the club’s new 2021-2022 season ticket subscription campaign with the importance of fans in the creative spotlight.   The multi-channel campaign, called ‘Everything Is Better/Stronger/More Beautiful With You’.   The integrated… Continue reading PSG Launch Integrated 2021/2022 Season Subscription Campaign Called ‘Everything Is Better With You’

Leinster Rugby’s Multi-Platform 2018/19 Season Ticket Drive Encourages Fans To ‘Live A Little’

Leinster Rugby’s integrated 2018/19 season ticket campaign, called ‘Live A Little’, was the largest single largest piece of outbound communications from the team’s marketers.   The objective behind the campaign, developed in harness with agency Atomic Sport, was four-fold: to capitalise on the team’s on-pitch success, to retain existing season ticket holders, to upsell to… Continue reading Leinster Rugby’s Multi-Platform 2018/19 Season Ticket Drive Encourages Fans To ‘Live A Little’