Mid October, ahead of the start of the main phase of the ICC T20 Men’s World Cup, official host broadcaster Star Sports built buzz and promoted its tournament coverage by bringing back a new version of its ‘Mauka Mauka’ campaign focusing on the fierce rivalry between hosts India and neighbours Pakistan. Launched on 12… Continue reading Star Sports Reworks ‘Mauka Mauka’ Campaign To Promote India v Pakistan At The ICC Men’s T20 World Cup 2021
Tag: Pakistan
Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup
Star Sports continues to market its broadcast rights around the 2019 ICC Cricket World Cup and leverage Indian cricket fever wioith a new spot that links the tournament to father’s Day ahead of the crunch match between India and Pakistan. The commercial, which debuted a week ahead of the much anticipated India-Pakistan One Day… Continue reading Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup
Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC
Music is playing a key role across the Indian subcontinent in rights owner and sponsor campaigns activating around the ICC T20 World Cup in Bangladesh – particularly for sponsor Pepsi. Squeezed between its Asia Cup and IPL activation, Pepsi continues to use music as the creative focus for its ICC T20 World Cup marketing.… Continue reading Pepsi’s Music-Led Activation For Bangladesh ICC T20 WC
