Arsenal FC sponsor Europcar is rolling out online video content not only featuring players Per Mertesacker, Jack Wilshere and Alex Oxlade-Chamberlain, but also starring members of their’ ‘families’ This video mockumentary is amongst the early Europcar activation celebrating its new status as the Official Car and Van Rental partner to the Premier League club.… Continue reading Europcar’s Arsenal Family ‘Face 2 Face’ Mockumentary
Tag: Ambaassadors
Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
2014 saw Standard Life Investments become the Ryder Cup’s first ever (and only) worldwide partner and it made the most of its unique status with multiple activations before, during and after the event to project and consolidate its desired ‘World Class’ positioning. Standard Life’s integrated campaign was hubbed around a comprehensive, bespoke website dedicated… Continue reading Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
