Aberdeen Standard Investments (ASI)’s global activation around the 42nd Ryder Cup in Paris spanned television and print advertising, experiential, hospitality, digital, social and employee engagement and the programme was spearheaded by a campaign focused on the roles of the team captains called ‘Visionary Leadership’. ASI – the name of the merged investment businesses of Aberdeen… Continue reading ASI Ryder Cup Work Spans ‘Leadership’ Ads, ‘Access All Areas Video’, ‘Pick Predictor’ & ‘First Tee’ Experience
Tag: Simulator
Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament. The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
Mind Games, Swing Science & Simulators: US Open Sponsor Experiences
Marketers might describe them ‘brand experience spaces’ and the golfing community refers to them as ‘sponsor pavilions’ – whichever term you favour the ‘Amex Pavilion Experience’ and the ‘Lexus Performance Drive Pavilion’ both offered spectators a sophisticated suite of digital and physical experiences at the 2015 US Open. AmEx gave card members and golf… Continue reading Mind Games, Swing Science & Simulators: US Open Sponsor Experiences
Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
2014 saw Standard Life Investments become the Ryder Cup’s first ever (and only) worldwide partner and it made the most of its unique status with multiple activations before, during and after the event to project and consolidate its desired ‘World Class’ positioning. Standard Life’s integrated campaign was hubbed around a comprehensive, bespoke website dedicated… Continue reading Global Partner: SLI’s Ryder Cup ‘World Class’ Brand Positioning
Skoda Launches Fantasy ‘Tour De France’ Online Game
The Skoda Fantasy Tour de France game, which went live three weeks before the 2014 race rolls into the Yorkshire Dales for its Grand Depart, offers fans a chance to build their own pro cycling team, tackle stages and try and win real prizes. Running along similar lines as the more familiar Fantasy Football… Continue reading Skoda Launches Fantasy ‘Tour De France’ Online Game
HSBC Open Golf Zone: Road Hole Bunker Replica & More
In its first year Patron of The Open, official banking partner HSBC’s ‘at event’ activation focuses on the HSBC Open Championship Golf Zone – an interactive, free experience space based on entertainment, information and utilities. Located in the ‘Tented Village’ at Royal St Georges Golf Club, and running from 10 to 17 July 2011,… Continue reading HSBC Open Golf Zone: Road Hole Bunker Replica & More
