Marketers might describe them ‘brand experience spaces’ and the golfing community refers to them as ‘sponsor pavilions’ – whichever term you favour the ‘Amex Pavilion Experience’ and the ‘Lexus Performance Drive Pavilion’ both offered spectators a sophisticated suite of digital and physical experiences at the 2015 US Open. AmEx gave card members and golf… Continue reading Mind Games, Swing Science & Simulators: US Open Sponsor Experiences
