For the launch of the 2021/22 season home shirt, Puma and Olympique de Marseille (OM) launched a punchy ‘Marseille In The Blood’ campaign which puts cultural specificity at the core of the creative. Developed in harness with agency La Fourmi, the campaign aims to tell a story of Marseille pride, passion and energy –… Continue reading Puma Launches Olympique de Marseille 2021/22 Season Kit Via ‘Marseille In The Blood’ Campaign
Tag: Heritage
Adidas Originals Unboxes Its 70-Year History Through A Sweeping Diorama Film
A new campaign for Adidas Originals, by agency Opinionated, explores and showcases the sportswear brand’s iconic moments in culture through its 70-year history. The film, which celebrates Adidas’ 70th birthday, sets out to mark the anniversary through an epic diorama video which guides viewers through some of its key iconic moments. The film,… Continue reading Adidas Originals Unboxes Its 70-Year History Through A Sweeping Diorama Film
Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team
Optus has launched a new digital platform called ‘Fancestry’ to help Australian football fans discover their football heritage and which English Premier League side they were born to support. (And to boost awareness and trial of the broadcaster’s exclusive EPL offering.) The idea is based on the insight that that while most Australians… Continue reading Optus Sport Launches ‘Fancestry’ To Help Australian Fans Find A Premier League Team
NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup
Timed to leverage excitement around the playoffs, this National Hockey League (NHL) campaign celebrates hockey’s history. The initiative is spearheaded by a TV commercial, breaking on 12 May prior to the first game of the Stanley Cup playoffs conference finals, which highlights the greatest hockey players ever and the trophy that bears all of… Continue reading NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup
HSBC Open Golf Zone: Road Hole Bunker Replica & More
In its first year Patron of The Open, official banking partner HSBC’s ‘at event’ activation focuses on the HSBC Open Championship Golf Zone – an interactive, free experience space based on entertainment, information and utilities. Located in the ‘Tented Village’ at Royal St Georges Golf Club, and running from 10 to 17 July 2011,… Continue reading HSBC Open Golf Zone: Road Hole Bunker Replica & More
