The start of March saw Vodafone team up with US Open champion Emma Raducanu in an endorser deal which sees the 19-year-old British tennis star become its grassroots tennis ambassador following the brand’s recent, multi-year deal tennis partnership with The Lawn Tennis Association (The LTA), Wimbledon and the All England Club (AELTC) as Official Connectivity… Continue reading Vodafone Serves Up New Partnership With Emma Raducanu Introduced Via ‘Play Your Way To Wimbledon’ Campaign
Tag: All England Lawn Tennis And Croquet Club
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
Late June saw OPPO roll out its third activation programme as the official smartphone partner of Wimbledon which was collectively called ‘Play With Heart’ and which aimed to both boost global brand awareness and promote its new FIND X3 smartphone range through TV and online spots, onsite immersive experiences, pop-ups, competitions and a combined workshop… Continue reading OPPO Combines Brand & Product Promo In Multi-Phase Wimbledon ‘Play With Heart’ Activation
AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis
The All England Lawn Tennis and Croquet Club (AELTC) – which runs The Championships, Wimbledon tournament – served up a 2021 tournament promotional campaign called ‘It’s A Wimbledon Thing’ which aimed to further building global engagement. Launched on 14 June (two weeks ahead of the start of the tournament), the integrated #WimbledonThing initiative was… Continue reading AELTC’s ‘It’s A Wimbledon Thing’ Campaign Explores Fandom That Goes Beyond Tennis
Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
Sipsmith activated its first year as the Official Gin Partner of The Championships, Wimbledon in mid-June with a new campaign led by a Centre Court spot starring the brand’s Mr Swan character. The activation, the Beam Suntory gin brand’s second campaign created in collaboration with agency Ogilvy, stars Sipsmith’s stop-motion Mr Swan enthusiastically announces… Continue reading Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
