Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Tag: VIP Hospitality
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online
Jim Beam’s innovative and ambitious 2014 Pitchfork Festival sponsorship is part of a growing trend for sponsors and music property owners to use digital platforms in order to extend the life of music show partnerships long after the last live note has been played. The ‘Pitchfork Nightcap’ initiative not only sees the drinks brand… Continue reading Jim Beam’s Pitchfork Nightcap Extends Music Festival Alliance Online
Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
BMW, the official car of the Ryder Cup, got one over its old rival Mercedes (which has a relationship with the US Team) with a convincing European win and a clever, innovative and integrated campaign to boot. Showing its understanding that The Ryder Cup is one of those rare properties at which every single… Continue reading Official Car: BMW’s Ryder Cup #DriveYourTeam Inc Fun & Games
