Tag: #HeinekenSaturday

Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest

Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity.   Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest

Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences

Heineken is behind a mysterious and innovative Australian Open initiative targeting Melbourne’s hospitality industry that has seen a secret shopper leave surprise gifts for bartenders across the city who have been serving Heineken ‘the right way’.   The undercover present giver, the ‘Star Serve Guru’, has been roaming the area’s bars, pubs and restaurants secretly… Continue reading Heineken’s Australian Open ‘Star Serve’ Blends Direct Product & Indirect Brand Experiences