Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign

An emotional New Year mother-and-son style spot from Renault seeks to put the auto brand’s Formula 1 technology within everyone’s reach in a campaign built around the relationship between F1 and E-Tech – ‘Hybrid Tech Born in F1’ – to promote its new range of electric and hybrid vehicles.   Developed by agency Publicis Conseil… Continue reading Renault Gives New Meaning to F1 Innovation Via Global E-TECH Led Electric Car Campaign

Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’

Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas.   The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’