Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign

Players from five of Miami’s biggest sports franchises – Dolphins (NFL), Heat (NBA), Marlins (MLB), Inter Miami (MLS) and the Florida Panthers (NHL) – teamed up to promote the cause and donate their autographs on a jersey in exchange for donations in aid of The Miami Foundation’s ‘Give Miami Day’.   In a campaign called… Continue reading Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign

Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build

NFL sponsor Lowe’s activated around the 2020 Super Bowl through a campaign called ‘Bring It Home’ which seeks to encourage fans to visit their local store to gear up with supplies for the Big Game on 2 February by doing what a home improvement brand does naturally – building.   To spearhead the initiative, the… Continue reading Home Improvement Brand Lowe’s Leverages NFL & Big Game Sponsorship Via ‘Lowe’s Hometown’ Build

IBM & Dolphins Link On Sun Life Stadium Smart City

IBM and the Miami Dolphins are collaborating to integrate analytics technology into Sun Life Stadium in order to provide fans with an enhanced in-stadium experience.   In tandem with the Flagship Solutions Group, Sun Life Stadium will be connected to IBM’s Intelligent Operations Center (IOC), which comes from its ‘Smarter Cities’ programme, to create real… Continue reading IBM & Dolphins Link On Sun Life Stadium Smart City

Doritos & EA Sports Link on 3D Madden NFL 11 Game

  As the play-offs heat up and bring fans ever close to this year’s Miami Super Bowl, two NFL sponsors have collaborated to bring 3D to the record breaking Madden NFL 11 game on Xbox and Playstation.   Doritos and EA Sports team up for the Doritos 3-D version – which aims to give fans… Continue reading Doritos & EA Sports Link on 3D Madden NFL 11 Game