At the leading edge of Samsung’s 2016 Youth Winter Olympic campaign – called ‘The Only Way To Know – is a virtual reality ski jump experience revolving around its Gear VR headset and compatible Samsung mobile. For on-site Games attendees, the centrepiece of the Samsung Pavilion is a stunning (scary) ski jump experience via… Continue reading VR Ski Jump Experience Fronts Samsung’s Winter Youth Olympics Activation
Tag: Multi-Sensory
Vodafone Firsts New Year’s Multi-Sensory Fireworks
The start of 2014 saw Vodafone unveil a new global own-brand marketing strategy, ‘Vodafone Firsts’, which opened with its sponsorship of the world’s first multi-sensory fireworks display to celebrate London’s New Year’s Eve. Vodafone Firsts, which will span all Vodafone markets, is a social media and experience led strategy which sees the telecoms giant… Continue reading Vodafone Firsts New Year’s Multi-Sensory Fireworks
