In September 2021, UPS tasked sport and entertainment agency CSM to activate its Scuderia Ferrari partnership via F1 led IP content which would boost the brand both globally and in key markets for the international logistics giant. Territory: Global Agency: CSM Objective As well as developing the overarching UPS x… Continue reading Innovation & Passion – UPS & Ferrari
Tag: Ferrari Scuderia
Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
Shell leverages its top tier sponsorship of the Scuderia Ferrari Formula One Team by inviting driver Sebastian Vettel to switch out of his high performance Ferrari 488 GTB and into a three tonne ambulance in a driving challenge against the clock. Vettel, a multiple World Champion on the track, takes on a real-world driving… Continue reading Shell Activates Ferrari F1 Partnership Via Vettel Ambulance Driving Challenge
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. Despite little marketing support beyond PR, the film has already racked up 53,000-plus YouTube views to date. Perhaps illustrating the unique pulling power and popularity… Continue reading UPS Racing The Globe Fronts New Ferrari F1 Partnership
